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You Think That Influencer Marketing is Dying and Instagram is Going Slow? WRONG! The Truth Will Shock You

You Think That Influencer Marketing is Dying and Instagram is Going Slow? WRONG! The Truth Will Shock You

Some people might think that influencer marketing is not an effective strategy to develop their brand. Philip Trippenbach, head of Edelman UK, argues that he has never seen evidence of influencer marketing producing a good ROI (Return of Investment) when used to promote specific products. He said, 

“If you have an influencer with a million followers, that is not like a TV channel with a million viewers – it is a person with a million one-to-one relationships.” 

It is logically true, but it doesn’t mean it is the end of influencer marketing.